Consumers Intention to Purchase Furniture Product Online in Bali: Using Modified of Technology Acceptance Model (TAM)

The purpose of this study was to determine consumer perceptions purchasing furniture through an e-commerce platform. technology acceptance modification further developed be proposed in investigating website quality, service perception, and product perception on purchase intention online items. Trust here acts as a mediator its effect intentions. Meanwhile, the influence were analyzed for modified constructs model, namely perceived ease use, usefulness. 130 respondents surveyed using Smart PLS technique. results show that has positive usefulness trust. Then only usability use. Website quality also affects trustworthiness Perceived use impacts Attitude direct usefulness, And lastly, is directly influenced by attitude